Management

Ronn Torossian – CEO of Betar

Ronn Torossian is an American public relations executive, founder of 5W Public Relations, and a prominent figure in Zionist activism. Has been actively involved in Jewish and Israeli political causes since his youth.

Early Life and Zionist Involvement

At age 13, Torossian joined Betar, the Revisionist Zionist youth movement founded by Ze’ev Jabotinsky. He later became the national president of Betar during his time at SUNY Albany. Torossian’s leadership in Betar was a formative experience, shaping his worldview and commitment to Zionist principles. He co-founded Yerushalayim Shelanu, an organization promoting Jewish settlement in East Jerusalem, alongside fellow Betar members Danny Danon and Yoel Hasson.

Zionist Activism and Betar

In 2024, Torossian re-established Betar Worldwide, aiming to revitalize the movement’s presence and influence in the United States. Under his leadership, Betar Worldwide has been involved in various activities, including confronting pro-Palestinian protests and promoting a Revisionist Zionist agenda.

Torossian’s approach to Zionist activism has been characterized by direct action and unapologetic support for Israeli policies. He has been involved in protests against figures like Yasser Arafat and has supported initiatives aimed at strengthening Jewish presence in contested areas of Jerusalem.

Ifat Ovadia-Luski – Board Member

Ifat Ovadia-Luski is the current Chairwoman of KKL-JNF (Keren Kayemeth LeIsrael – Jewish National Fund) and the first woman to lead the organization. A former CEO of World Likud and senior official in the World Zionist Organization, she holds degrees in Hebrew literature and education policy. Since taking office, Ovadia-Luski has overseen a budget of roughly 6 billion shekels for national development, focusing on strengthening Israel’s periphery, supporting communities affected by conflict, advancing environmental projects like forestation and climate innovation, and promoting Zionist education in Israel and abroad.

Eldad Halachmi – Board Adviser

Eldad Halachmi is a prominent Jewish community leader and business adviser who played a key role in expanding the Betar youth movement across North America during the 1980s and 1990s. As a dynamic organizer, he established and guided numerous Betar chapters, strengthening Zionist education and leadership among young Jews throughout the continent. After returning to Israel, Halachmi became a respected figure in national Jewish community affairs and a sought-after business consultant, combining his experience in organizational growth with strategic guidance for public and private initiatives.

Oren Magnezy – Legal Adviser

Oren Magnezy is an Israeli public policy expert and strategic adviser with extensive experience in government and economic development. He served as a senior adviser and Knesset liaison in the Prime Minister’s Office under Ariel Sharon and later under Ehud Olmert, where he helped shape key national initiatives. Magnezy was the founding director of the Agency for Economic Development of the Arab Communities in Israel and is a graduate of Harvard’s Kennedy School of Government. Today, he is recognized for his leadership in fostering economic growth, cross-sector cooperation, and strategic planning in Israel’s public and private spheres.

Yoni Kletzel – Marketing Director

Yoni Kletzel (also known by his social media name Yoneedapretzel) is an Israeli-American comedian, content creator, and marketing agency owner.

He often blends political commentary, Jewish identity, and activism into his humor. He has become known for showing up at pro-Palestinian rallies and inserting comedic twist-questioning or interviews, using satire in charged or controversial settings.

Some of his performances have drawn backlash; for example, jokes about Gaza, Palestinian suffering, and mockery of sensitive subjects.